Ok David. Firstly, an extraordinarily and necessarily detailed read. Brilliant work. Secondly, I come at this as an enthusiastic amateur, a lover of detail/general fascination about coffee and an admirer of people frankly in any industry, that are as demonstrably professional as you are, about their work and the end impact on the 'user'.
It is truly remarkable, the sheer volume of energy and skill that goes into both the growing of and processing at all levels, of our favourite brew. It's part of the reason I continually bore...er, remind folks, why they should treasure the ability to purchase outstanding coffee at such reasonable prices and why they owe it to themselves, to seek out the best quality they can comfortably afford, on a liquid they consume every day.
I'm not qualified to question any of the facts in your article, but I really do admire the reflective way you approach your job and endeavour to remove/restrict/shape the many and varied issues that impact your ability to fulfill the critical task of grading coffee. I am left in no doubt, how important these processes are. After all, the finished product, is a reflection of your abilities and professional evaluation and compromise is not an option.
This morning, I was in a cafe whose beans are given what I call 'the bejesus roast'...ie. within an inch of their very lives, without actually going on fire! I used to drink that stuff. However, I got 'informed' and am pleased that I did, because when I read articles like this, I know my choices have improved beyond measure and more importantly, I know WHY! Indeed, even the aspect of roasted bean colour, is part of your rigorous process, so we mere mortals can at least assess that when we choose to drink or not to drink!...just a herbal tea, then... 🤨🙄😄
In conclusion, anyone who reads your posts, should feel comfortable that they are purchasing from an organization that cares and goes to extraordinary lengths, to fulfill their part of the bargain...providing top quality merchandise, affording the brewer at work or home, to produce delicious and tasty drinks. That's something as a coffee lover, I will never underestimate...
Ok David. Firstly, an extraordinarily and necessarily detailed read. Brilliant work. Secondly, I come at this as an enthusiastic amateur, a lover of detail/general fascination about coffee and an admirer of people frankly in any industry, that are as demonstrably professional as you are, about their work and the end impact on the 'user'.
It is truly remarkable, the sheer volume of energy and skill that goes into both the growing of and processing at all levels, of our favourite brew. It's part of the reason I continually bore...er, remind folks, why they should treasure the ability to purchase outstanding coffee at such reasonable prices and why they owe it to themselves, to seek out the best quality they can comfortably afford, on a liquid they consume every day.
I'm not qualified to question any of the facts in your article, but I really do admire the reflective way you approach your job and endeavour to remove/restrict/shape the many and varied issues that impact your ability to fulfill the critical task of grading coffee. I am left in no doubt, how important these processes are. After all, the finished product, is a reflection of your abilities and professional evaluation and compromise is not an option.
This morning, I was in a cafe whose beans are given what I call 'the bejesus roast'...ie. within an inch of their very lives, without actually going on fire! I used to drink that stuff. However, I got 'informed' and am pleased that I did, because when I read articles like this, I know my choices have improved beyond measure and more importantly, I know WHY! Indeed, even the aspect of roasted bean colour, is part of your rigorous process, so we mere mortals can at least assess that when we choose to drink or not to drink!...just a herbal tea, then... 🤨🙄😄
In conclusion, anyone who reads your posts, should feel comfortable that they are purchasing from an organization that cares and goes to extraordinary lengths, to fulfill their part of the bargain...providing top quality merchandise, affording the brewer at work or home, to produce delicious and tasty drinks. That's something as a coffee lover, I will never underestimate...